Email Marketing Software Features

EMail – the complete email marketing solution.

Emailers a self-service, or full-service hosted email marketing solution that enables you to create, target, personalize, send and track compelling email messages.

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  • Web based interface
  • Message options
  • Data options
  • Messaging capability
  • Reporting and Analysis
  • Support and upgrades
  • Payment options

Web based interface

Makes it easy for you to send and monitor email marketing campaigns from wherever, whenever:

  • Unlimited Access
    If you can connect to the Internet you can send professional email messages via gravityMail. Access all response and list data 24/7.
  • User-friendly Design
    Follow our step by step, wizard- like, process: select message options, add content and send personalized, measurable messages with ease. If you can send email you can send gravityMail.
  • Comprehensive Real Time Reports 
    Watch your audience respond to your email and monitor the effectiveness of your messages over time. Track: bounces, open rates, unsubscribes and click response, participation rates including purchase behavior.
  • Templates
    Create unlimited templates to deliver consistently formatted messages.

Message options

Make it more likely your audience will respond to your email by allowing you to customize the message to the recipient:

  • Multiple Formats (& Email Client Sensing) 
    Send messages in plain text, HTML and rtf for AOL (gravityMail will sense what formats your recipient’s email client is capable of receiving and deliver the message in the appropriate format).
  • Targeting
    Segment customers as you require with data-mining capability restricted only by the quality of your data. (Export segmented data for offline marketing purposes.)
  • Personalization
    Personalize message content, subject lines etc., as much as your data allows.
  • Testing
    Test content and strategy on test recipients to fine tune your message and eliminate content errors.
  • Spam Filter Scoring
    Have your email sent through a spam filter automatically to let you know if it’s likely to get caught in your recipients anti-spam measures.
  • Scheduling
    Specify when messages are sent to catch recipients at their most receptive.
  • Attachments
    Add optional attachments in multiple formats in the same way you add attachments to your personal email.
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Data options

Make it easy to maximize the worth of current data, minimize data management cost and build a complete picture of your customers

  • Subscription Page
    Let gravityMail handle subscriptions via a custom-built ‘sign-up’ page or handle them yourself on your own web site
  • Un-subscription Page
    gravityMail will deal with unsubscribe requests automatically. It will also prevent you from sending email to recipient sthat have unsubscribed. The unsubscribe page can be on our server on your own web site
  • Response Management
    gravityMail deals with bounces, unsubscribes, plus many of the out-of-office viral replies, you deal with the responses that require your input.
  • Click-Tracking
    Click tracking capability (featuring short URL’s) makes extra coding unnecessary and collects data automatically. Insert the link and gravityMail does the rest.
  • List Management
    Upload your own data with CSV or Tab delimited files, XML documents or give us access to your customer data on your server. gravityMail will maintain the list for you once we have the data or access to it.

Messaging capability

Delivers your message intact, on time and once only, whenever you need it delivered.

  • Wide Distribution
    Send email to thousands or tens of  thousands of recipients .
  • Reliability
    Multiple servers insure your message gets through; backups pick up the slack if ever a server goes down. gravityMail will not send your list duplicate messages nor delay your ’email-out.’

Reporting and Analysis

Learn from your campaigns by viewing a comprehensive reporting and analysis package

  • Reporting 
    After the campaign has been sent, review down to the individual recipient level, who opened your email and clicked on your links. Check exactly who unsubscribed. View Time Line and time summary charts to see when your email was opened and clicked.
  • Download or convert to new lists
    Download for offline use or convert to a new list the email addresses of recipients who opened your campaign or clicked on it. Send a new campaign to those people to follow up their interest
  • Participation
    gravitymail stores the lifetime activity of each individual in your list so that you can view the participation of every person in your list. Convert high participation members into their own list to single them out for special attention

Support and upgrades

Always have access to the support and training you need, and you are always using the latest version of gravityMail as you’ll get software updates regularly and for free.

  • Technical Support
    Access unlimited email support whenever you need it, we pride ourselves on our responsiveness
  • Unlimited Upgrades
    Enjoy new gravityMail features as and when we add them at no extra cost
  • Strategic Support
    Our staff can help you with all aspects of email marketing strategy and give specific advice on content. We’ve sent countless thousands of campaigns;
  • Training
    Enjoy an hour’s free telephone training after signing up for gravityMail and unlimited test campaigns to familiarize yourself with the system.

Payment options

Ensure that you pay only for email marketing sevices you use.

  • Pay Per Delivered Message – once we have your account set up you pay only for the email messages you send. There are no ongoing account maintenance fees or hidden extras.
  • Affordable Extras
    Design and consultancy services are available at $125 per hour (in your currency).